Which one earns the listing?
Both make walkable 3D tours. They're not the same product. Matterport is a $2.4B publicly-traded platform built around professional scanning hardware. VOLUME is a $79 tour from the phone in your pocket. This is the row-by-row breakdown honest agents ask for.
$79 per listing vs $300–$800 + $75/mo
Matterport charges once for the shoot, then keeps charging every month to keep the tour live. VOLUME's $79 is a one-time buy that includes 12 months of hosting; after that it's $9/mo per tour if you want to keep it up.
Your phone vs a Pro3 camera
Matterport needs a $6,000 Pro3 or a $1,600 rented iPad/scanner rig. VOLUME needs the phone in your pocket. Both produce walkable 3D — one takes a courier and a Saturday, the other takes two minutes.
20 minutes vs 24 hours
Matterport turnaround runs same-day scan + next-day processing. VOLUME averages ~20 minutes end-to-end. The difference matters when a listing goes live at 8am and buyers are shopping by 9.
Downloadable file vs hosted-only
Every VOLUME tour ships with a downloadable .ply file — yours to keep, embed anywhere, host elsewhere if you ever leave. Matterport tours live in Matterport's cloud; leave the platform, lose the tour.
The best photos in Vancouver, and every buyer still says “can I actually walk it?”
Same listing. Four different pitches to the buyer.
We built VOLUME because every current option asks the seller to compromise on one of cost, speed, or walkability. This is the row-by-row comparison honest agents ask us for.
| Feature | VOLUME | Matterport | 360° photos | Still photos |
|---|---|---|---|---|
| Cost per listing | $79 one-time | $300–$800 shoot + $75/mo | ~$150–$250 shoot | $150–$400 shoot |
| Time to shipped tour | ~20 min | Same-day scan + 24 hr | Same-day | Same-day |
| Equipment needed | Any phone | Pro camera + tripod | 360 camera | DSLR |
| Interactive walkable 3D | Yes — Gaussian splat | Yes — dollhouse | Panorama only | Static |
| Mobile view without app | Yes | Slow | Yes | Yes |
| Embed on your own domain | Yes — one line of HTML | Team plan+ | Yes | Yes |
| You own the file forever | Yes — download .ply | Hosted only | Depends | Yes |
| SEO — indexable public URL | Yes — per-tour /t/[slug] | Frames + JS wall | Frames | Yes |
| Analytics per tour | Views · dwell · region · leads | Basic | None | None |
| Failed capture = free retry | Yes — never charged on failure | You paid the shoot | Reshoot | Reshoot |
- VOLUME$79 one-time
- Matterport$300–$800 shoot + $75/mo
- 360° photos~$150–$250 shoot
- Still photos$150–$400 shoot
- VOLUME~20 min
- MatterportSame-day scan + 24 hr
- 360° photosSame-day
- Still photosSame-day
- VOLUMEAny phone
- MatterportPro camera + tripod
- 360° photos360 camera
- Still photosDSLR
- VOLUMEYes — Gaussian splat
- MatterportYes — dollhouse
- 360° photosPanorama only
- Still photosStatic
- VOLUMEYes
- MatterportSlow
- 360° photosYes
- Still photosYes
- VOLUMEYes — one line of HTML
- MatterportTeam plan+
- 360° photosYes
- Still photosYes
- VOLUMEYes — download .ply
- MatterportHosted only
- 360° photosDepends
- Still photosYes
- VOLUMEYes — per-tour /t/[slug]
- MatterportFrames + JS wall
- 360° photosFrames
- Still photosYes
- VOLUMEViews · dwell · region · leads
- MatterportBasic
- 360° photosNone
- Still photosNone
- VOLUMEYes — never charged on failure
- MatterportYou paid the shoot
- 360° photosReshoot
- Still photosReshoot
Comparison based on public list prices at time of writing. Matterport and 360-camera setups still have real strengths for some verticals — the point isn't to nuke them; it's to help you pick right per listing.
Three places Matterport still wins.
- 01Legally-defensible measurements. Their Pro3 hits sub-1cm accuracy that phone reconstruction can't match today — required for insurance / floorplan / structural docs.
- 02Dollhouse view. Matterport's signature top-down cutaway is genuinely useful for buyers scanning layout at a glance. On our roadmap; not shipped yet.
- 03Enterprise MLS partnerships. Matterport has 5+ years of MLS-side plumbing and photographer networks. If you need it plugged into a specific MLS today, they might be your only path.
For everything else — an agent shipping a listing this week, a short-term-rental host adding a walkthrough to Airbnb, a designer documenting a completed room — VOLUME wins on time, cost, and buyer engagement.
Ship a walkable tour tonight. Your first one is on us.
No credit card at signup. If the reconstruction fails, you're never charged. Same file format as any 3D viewer — download the .ply and take it with you if you ever leave.